Please read and follow instructions carefullynThe aim of this component is to assess your written communication skills and your ability to create logical and well-structured arguments based on your own research and independent thought. Good essays will take a critical, rather than descriptive, approach to the readings and theoretical concepts.nNB: In order to pass this assessment, your essay must reference at least three of the unit readings (see below) and at least three external academic/industry sources.nYour essay should be at least 1000 words, with an introduction, body and conclusion. It should also take the form of an argument and critical analysis.n1. Discuss the basic principles and arguments of both gamification and ludification, in terms of their cultural effects.nnfollow instructions carefully in the uploaded word document.nnMake sure all marking criteria is met to the best of abilitiesnnreference to be used is Chicago with intext citationsnnUnit readingsn1) Raessens, Joost. 2014. ?The Ludification of Culture.? In Mathias Fuchs, Sonia Fizek, Paolo Ruffino and Niklas Schrape (eds) Rethinking Gamification, pp. 91-114. Luneburg: Meson Press.nDirect link: http://meson.press/wp-content/uploads/2015/03/9783957960016-rethinking-gamification.pdfn2) Rey, P.J. 2012. ?Gamification, Playbor and Exploitation?. Cyborgology, October 15, 2012. Go to:http://thesocietypages.org/cyborgology/2012/10/15/gamification-playbor-exploitation-2/n3) Bogost, Ian. 2011. ?Gamification is Bullshit?. Go to:www.bogost.com/blog/gamification_is_bullshit/n4) Murray, Janet. 2013. ?An example of gamification that isn?t bullshit.? Go to:http://inventingthemedium.com/2013/05/06/an-example-of-gamification-that-isnt-bullshit/nn