Discussion

nMarket Forces Impacting Your CompanynnReview the section on Porter’s Five Forces in the Required Resources menu link.nnAs a reminder, Porter’s Five Forces are: (1) Rivalry Among Existing Competitors, (2) Threat of Substitutes, (3) Threat of New Entrants, (4) Bargaining Power of Buyers, and (5) Bargaining Power of Suppliers.nnUsing the company and industry you have chosen for your assignments:n

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• From the Five Forces listed above, select one strong force and one weak force

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• For the strong force you selected, give one example of how you can apply your understanding of its strength to help you make better decisions for your company

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• For the weak force you selected, give one example of how you can apply your understanding of its weakness to help you make better decisions for your company

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