Traditional advertising vs. social media advertising: Which one is more effective on consumer purchase decision.
May 1, 2020What is meant by “reasonableness” in the context of searches, seizures and arrests?
May 1, 2020Question Description
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nnFrom ITV’s ‘Love Island’ to Netflix’s ‘Queer Eye’, 2019 has been a year full of great reality shows, drawing huge viewings. For instance, ‘Love Island’ has an average audience number of 5.5m. Figures from Ampere on reality shows currently in production reveals that the BBC and Channel 4 are the top commissioners, followed by Snapchat and Netflix (FT.com). It seems that both traditional broadcasters and streaming providers bet reality shows will continue to attract more viewers.nnTask: To discuss and critique the (un)popularity of reality shows viewing in a country market of your own choice from a consumer behaviour perspective.nnYour explanation and analysis must be based on three topics from the following list.nn1. Motivationnn2.Perception, learning and memorynn3. Attitudesnn4. Consumer identitynn5. Consumers and reference groupsnn(You can see the following documents about these topics. please clearly separate the three topics in the essay.)nnYou can do either of the following two:nn1) use a particular show in your essay to analyze why it is popular or not popular in a country market (e.g., USA);nn2) use a few shows to analyze why they are popular or not popular in a country market (e.g., India).nn
