How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability
May 17, 2020Should citizens have guns?
May 17, 2020Assignment Question Read the case and read more widely around the company and topic, including accessing https://www.mini.co.uk/en_GB/home.html to answer the following question: • How does Mini understand, create, communicate and deliver customer values? use at least 7 references. all sources MUST be ACADEMIC. YOU SHOULD USE THE MINI CASE STUDY IN THE ATTACHED FILE The assignment will be based on: Daunt, K.L. (2017). Mini: Marketing Master? In P.Kotler, G.Armstrong, L.C. Harris and N Piercy (Eds) Principles of Marketing, Harlow: Pearson 7th Edition, pp.3-4
