A 2000 word essay. Description: As a senior executive in an international company, the board have asked you to evaluate entering the European smartphone market. Using the Prof. Roger Martin’s Where to Play, How to Win framework together with a Value Chain assessment — provide an analysis of the market including evidence and data points. The essay should make recommendations, including the pros and cons, to enter the market. Further details will be provided in a separate file. Attention to detail is very important. A brief outline of the essay is provided, build on it as much as possible. The deadline on 8:59pm (GMT) cannot be extended. Despite the short deadline, quality is still very important. To make sure you have read the instructions, I will only hire writers who send me “READ” when applying for the order