Your Major Report is based on a company that you select yourself. This ‘company’ can be ‘for-profit’ OR a ‘not-for-profit’ OR a ‘government/health/education department’. The aim is to give you experience in analyzing a real company. focus on critical analysis and the creation of explanation/solutions derived from diverse academic sources. It is important to make sure that your argument develops logically and is focused on your selected ‘company’. The emphasis is on developing skills in clearly and succinctly synthesising material from a variety of sources and expressing this in your own words. Finally, the Major Report should be an interesting and informative read, providing useful insights for practicing managers.