Discussion 1 ________________________________________ Leadership, Change & Innovation Leadership, change, and innovation all go hand-in-hand and you cannot do one without the other. Explain why it is important for innovation to work, an organization must have strong leadership and a culture for change. Write a 300-word response to the question. Ensure you use proper grammar and APA formatting when using citations and references. Your response needs to include at least TWO academic resources to support your answer. The books count toward one of the two academic requirements. Discussion 2 ________________________________________ Employee – Innovator What characteristics must an employee possess to be considered an innovator? What conflicts may arise with a team of innovators? Are all employees innovators? Write a 300-word response to the question. Ensure you use proper grammar and APA formatting when using citations and references. Your response needs to include at least TWO academic resources to support your answer. The books count toward one of the two academic requirements. ***PLEASE KEEP EACH DISCUSSION SEPARATE AS IT IS ON THE INSTRUCTIONS. DISCUSSION ONE SHOULD BE ANSWERED AFTERWARDS DICUSSION TWO SEPREATELY. Required Text Blanchard, O. (2011). Social media ROI: Managing and measuring social media efforts in your organization (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 15: ROI and Other Social Media Outcomes • Chapter 16: F.R.Y. (Frequency, Reach, and Yield) and Social Media • Chapter 17: Social Media Program Analysis and Reporting Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and accessing social media ROI (Que Biz-Tech). Indianapolis, IN: Que Publishing. • Chapter 12: Great Starter Mix of Tools for Less Than $10 a Month • Chapter 13: Creating a Cross-Functional Measurement Dashboard • Chapter 14: Tying it All Together Required References Karr, D. (2013, August 30). The small business guide to social media mastery. Retrieved from http://www.marketingtechblog.com/social-media-mastery/ Luo, X., Zhang, J., & Duan, W. (2013). Social media and firm equity value. Information Systems Research, 24(1), 146-163. Retrieved from http://www.fox.temple.edu/cms/wp-content/uploads/2013/09/Social-Media-and-Firm-Equity-Value.pdf Prisantoso, Y. (n.d.). 55 Interesting social media infographics. Retrieved from http://www.hongkiat.com/blog/55-interesting-social-media-infographics/ Qualman, E. (2010, May 28). The future of social commerce. Retrieved from http://www.youtube.com/watch?v=4zbqeMf2uOI Schaefer, M. (2012, May 15). Return on influence: Tthe rise of the citizen influencer. Retrieved from http://sparksheet.com/return-on-influence-the-rise-of-the-citizen-influencer/ Recommended References Larson, K., & Watson, R. T. (2011). The value of social media: toward measuring social media strategies. In Proceedings of ICIS. Retrieved from https://www.academia.edu/2832067/The_value_of_social_media_Toward_measuring_social_media_strategies (free account required) Ohanian, A. (2009, December 16). Alexis Ohanian: How to make a splash in social media. Retrieved from http://www.youtube.com/watch?v=tPgQsv2KPwc Stoller, E. (2013). Our shared future: Social media, leadership, vulnerability, and digital identity. Journal of College and Character, 14(1), 5-10.