Discussion 1 ________________________________________ Not measuring ROI Explain the consequences of not measuring an organization’s social media presence. Write a 300-word response to the question. Ensure you use proper grammar and APA formatting when using citations and references. Your response needs to include at least TWO academic resources to support your answer. The books count toward one of the two academic requirements. Discussion 2 ________________________________________ Difficult component of Social Media Identify, in your own opinion, the most difficult component of an organization’s social media presence. Write a 300-word response to the question. Ensure you use proper grammar and APA formatting when using citations and references. Your response needs to include at least TWO academic resources to support your answer. The books count toward one of the two academic requirements. Required Text Flynn, Nancy. (2012). The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization’s Social Media Presence, Posts, and Potential. ISBN-10: 1118084624 ISBN-13: 978-1118084625 • Chapter 12, Enforce Policy Compliance with Education Solis, Brian. (2011). Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web ISBN-10: 1118003764 ISBN-13: 978-1118003763 • Chapter 25, We Earn the Relationships We Deserve Recommended References 10 Questions you might ask when hiring a social media consultant – http://www.entrepreneur.com/article/225335# 11 Ways to Measure Engagement – Excerpt from ENGAGE by Brian Solis – http://www.youtube.com/watch?v=F6rpDMjQ6fg Does investing in social media create business value – http://preview2.ogilvyone.gr/ogilvyone/Ogilvy-Social Media.pdf How to measure social media ROI – http://www.youtube.com/watch?v=UhUO30VRN1M Kumar, V., & Mirchandani, R. (2012). Increasing the ROI of social media marketing. MIT Sloan Management Review, 54(1), 55-61. Retrieved from the University of the Rockies library Lloret Romero, MN. (2011). ROI. Measuring the social media return on investment in a library. The Bottom Line: Managing Library Finances. 24(2), 145-151. doi:10.1108/08880451111169223. Retrieved from https://riunet.upv.es/bitstream/handle/10251/34988/Lloret – ROI – autor.pdf Social Media ROI – http://www.youtube.com/watch?v=JyKnt6BBhu8 The Future of Social is Integrated – http://www.slideshare.net/thesocialpractice/the-future-of-social-is-integrated The Social Media ROI Cookbook – http://www.slideshare.net/Altimeter/the-social-media-roi-cookbook The State and Future of Social Business – http://www.slideshare.net/jeremiah_owyang/the-state-and-future-of-social-business Understanding and measuring the value of social media, http://onlinelibrary.wiley.com/doi/10.1002/jcaf.20674/abstract Online book – https://online.vitalsource.com/#/books/9780745699103/cfi/0!/4/4@0.00:0.00