Discussion 1 ________________________________________ Not measuring ROI Thank you for an informative response. In your response you stated: The second consequence of not measuring the social media presence is the absolute lack of engagement with the consumers (Lloret,2011). Today’s social organization needs to realize it is all about engagement. It is no longer about the numbers, but about the “social” and relationship building. I rather have 10 brand ambassadors then 1,000 likes. I am seeing a trend in social media toward the engagement; however, I am also seeing so many individuals and businesses a decade behind and still see social media for the numbers. Quality of quantity is my motto. What are you seeing? Discussion 2 ________________________________________ Difficult component of Social Media Thank you for your informative response. In your response you stated: As such, many business organizations have ended up with conflicting goals regarding the campaign. According to Solis (2011), development of a good social media plan should always start with a well-done research. If you were to draw a social media plan, what would it look like if it included plan, strategy, campaign, tactics, policies, etc.? Which comes first? Which stays the same?.