To complete your Assignment: Conduct a brief, well-argued analysis of the past 5 to 10 years of strategic innovation actions by your selected company LAVAZZA (particularly relative to core competitors), which explains the evolution of the company through the lenses of both traditional and blue ocean innovative strategy frameworks. Based on your analysis, provide a convincing argument on how well prepared you think your company is to create new strategic innovation actions or to respond to competitor’s innovations. Be sure to clearly argue how you’ve reached your conclusions and why you think they are appropriate. (Note: approximately 250 words) Conduct a thorough and well-argued ‘performance frontier’ analysis which evaluates how well the company you have selected (LAVAZZA) has done in the past five years in terms of ESG sustainability innovations and organisational improvements. Consider an in-depth examination of the company through the core questions that Eccles and Serafeim (2013: 53) outline: Have they identified which ESG issues are most critical in their business? Have they quantified the financial impact that such improvements would have (had)? Have they undertaken major innovation in products, processes and business models to achieve the improvements?Which ones, and which stakeholders benefited? Have they communicated with stakeholders about those innovations? Who were the winners and/or losers that the innovations impacted? Did the company break down barriers to change or change its incentive systems? Did it exhibit ‘strategic intent’ on these issues, as Hamel and Prahalad (2005) treat the topic? Be sure to identify the implications for future competitiveness, based on your analysis above. Be sure to support your postings with evidence from the Readings and current literature from the provided sources and other sources. Consult the Harvard Referencing Style Guide for proper citation and referencing information.