Analysis of public relations behaviour of Birkbeck College

During SIX weeks of session (from the 7th May 2019 – 18th June 2019), you should follow the comprehensive PR activities of your chosen case, collecting any information available to you: examples include press activities, releases, media mentions/appearances, statements, websites, blogs/wikis/twitter and other social media, presentations, events, sponsorship, corporate image management, financial relations, internal or other general stakeholder communications. Based on the information collected during this time, you should analyse PR activities of your case, and, drawing on relevant literature and theory, evaluate and critically assess the PR material you collated during this time. Of course, previous activities, particularly crises or PR challenges, may matter and can be used to contextualise your case, but your analysis should focus on the 9 week of teaching stated above.