Write a report that delves deeper into some of the concepts explored in your group presentation. In particular you are required to focus on the key debates around standardization versus adaptation, and to address the role of consumer needs and culture in these debates. You may cite examples used in the group assignment, as well as other cases that help you to illustrate your points. Further detailed instructions in attached and is UK English and Harvard Style of referencing and full title is in attached document Title: Consumer Differences Will Become More Heterogeneous Due to Cultural Differences, Making it Difficult for Companies to Standardise Their Strategies across Countries