BUSINESS REPORT In order to better understand the requirements towards the marketing departments, the author plans to research the underlying challenges when creating a marketing strategy for Switzerland versus the rest of EMEA regarding prescription drugs. The framework will hel you condict your analysis in a systematic way: PORTER’S FIVE FORCES, and FOCUS ON LEGAL ENVIRONMENT Topics elaborated in this Work Experience:  General legal issues  Marketing perspectives Switzerland vs. EMAE  Product launch process of prescription drugs  Identifying target groups and customer needs  Promotion strategy and customer journey  Communication channel