How did the campaign establish credibility as an activist?

Description of the assessment: Students are required to reference at least 4 types of resources in the group written report: Minimum of 6 journal articles (students are required to use scholarly and peer-reviewed articles) and textbooks. Newspaper/Magazine articles Company/NGO Websites Company Sustainability reports A total of 15-20 references are expected for the report Students are expected to use the weekly readings provided on the lms as part of the references. Assignment Cover Sheet Executive Summary (5%)** Background to the Issues (20%) Identifying the problems/issues the campaign aims to address Defining the campaign goals/objectives How did the campaign establish credibility as an activist? Analyzing the policy environment (15%) Power-holder maps Developing the strategy (20%) Integrated Strategy Maps Implementing the plan (20%) Campaign calendars Critical discussion of campaign outcomes (15%) Conclusions (5%) References Appendices ** The percentages give you an indication of the relative word count for each of the sections, for example, 20% of 3000 words is 600 words. Tables, figures, references and appendices do not contribute to the word count for the report. MARKING SHEET FOR GROUP WRITTEN REPORT