Discuss the fit between the company strategy and its context.

The Degani Café group has approached you to conduct an analysis of their strategy. Using the information communicated to you in week 4 by the CEO of Degani (Note: please make sure you attend the lecture in week 4) as well as up to date sources of information from your own independent research, you are required to produce a short report, addressing the following points: 1. Explain the current strategic approach of the organisation. 2. Provide situational analysis of Degani. 3. Discuss the fit between the company strategy and its context. 4. Outline with recommendations the future for Degani you have chosen based on their current strategy and situation. Note: Use all the theoretical concepts or frameworks explored in weeks 1 – 4 (e.g., Generic Strategy, PESTLEDI, Porters Five Forces, and Resource-based View) to address the above points. Report structure: – Cover page – Table of contents – Introduction – Body (with subheadings) – Future outlook – Conclusion – Reference List – Tables (PESTEL analysis, Porter’s Five Forces analysis, Resource-based View analysis) Note: This assignment has a word limit of 1,500 words; cover page, table of contents, tables and reference list are excluded from the word count.