1. TABLE OF CONTENTS 2. GOOD INTRODUCTION 3. EXCELLENT BODY REPORT WITH DIAGRAMS 4. GOOD CONCLUSION 5. REFERENCES SALES DEVELOPMENT AND MERCHANDISING WORK Task A Research report describing the elements of the product in a business and services context Carry out an individual research into the element of the product. Using your research, produce a written report of your findings which should include: a) A discussion about the key components of the product and how the product mix contributes to sales and profit (ref. 1.1, 1.2) ( Talk about 4ps component) b) An assessment on how market segmentation contribute to maximise sales (ref. 1.3) Task B Research report describing the external sales development techniques Carry out an individual research into external sales techniques. Using your research, produce a written report of your findings which should include: a) A discussion about the factors affecting buyer behaviour (ref. 2.1) b) An assessment of the advertising media that could be used for sales development situations (ref. 2.2) c) An evaluation of the use of external merchandising to maximise customer volumes (ref. 2.3) Task C Research report describing the internal sales promotion and merchandising Carry out an individual research into internal sales techniques. Using your research, produce a written report of your findings which should include: a) An assessment of the influence of design and layout on customer spending (ref. 3.1) b) A review and evaluation of the effectiveness of internal merchandising materials(ref 3.2) c) An evaluation of different promotional activities according to different scenarios (ref. 3.3) Task D Research report describing the role of staff in maximising sales Carry out an individual research into the role of staff in sales. Using your research, produce a written report of your findings which should include: a) An evaluation of personal selling techniques (ref. 4.1) b) A discussion about the influence of operational design on sales revenue (ref 4.2) c) Key principles that should be included in a sales training programme (ref. 4.3)