Purpose of the Assessment The purpose of this assignment is to critically analyse the role and use of innovation and creativity as a means to achieve successful new product development within the travel and tourism industry. Assessment Task This assessment is to be presented in a report or essay format of approximately 2000 words in length. In your assignment, you are expected to critically analyse the role and use of innovation and creativity as a means to achieve successful new product development within the travel and tourism industry. All quotations should be appropriately referenced within the report using Harvard with a reference section at the end. I’ve attached further instructions,