Mapping Consumer Digital Journey
July 1, 2020IDENTIFY SOME PHENOMENON IN NETWORK CULTURE AND USE A THEORY OR CONCEPT FROM THE ASSIGNED READINGS TO ANALYSE
July 1, 2020Include: -executive summary -introduction -external analysis: 1)PESTLE analysis 2)porter’s 5 forces analysis -internal analysis: 1) Strategic capabilities of company with the criteria of VRIN ( people, finances or assets whichever are applicable) -conclusion -reference using standard Harvard system -at least 10 references
