Discuss Economic Report to the President
July 1, 2020Strategy Analysis for Krispy Kreme
July 1, 2020The deadline for the online submission is on the 14thof August 2019 at 23.59 hour latest. International marketing essentially relates to marketing operations in a new country or market. The purpose of this assignment is to assess student ability to determine attractive international market using key analytical tools learned in this module. You are to assume the role as an international marketing consultant for either the British Sainsbury?s Supermarket or British Wilko Retail Ltd. The company is very much interested in the emerging economies represented as Brazil, Russia, India, China and South Africa (BRICS). The CEO is consulting you to help identify the most attractive market for their business expansion into one of the emerging economies. The task requires you to produce a written report of 1,500 word (+/ – 10%) performing country market analysis using PEST model to evaluate the attractiveness of a selected emerging economy in the BRICS category. This analysis requires company analysis in line with the new potential market identified. SWOT model can be used to demonstrate how the company resources and core competencies can take on the opportunities of the new international market identified. The report must provide a section that shows recommendation to the CEO based on the detailed analysis performed by you.
