Brief Background on the Company

Investment Opportunity Analysis – Natural Anti-Aging Products

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nBackground

nBrief Background on the Company

nOver the past few years, the demand of natural skin care formulations has presented a chance for a company to manufacture and distribute personal healthcare products. The company will be founded aiming to meet the demand in the in the market for various skin care products. The current brands have not satisfied the needs of the customers hence the firm will combine the experience in the industry and customer feedback (Łopaciuk & Łoboda, 2013). The company will focus on production of personal health care products particularly skin care creams that would dynamically protect their skins and that is worthy their money. Additionally, the company will provide a system of skin care brands that have least side effects on the skin. Furthermore, the brands will geared to sustaining the skin and cautioning the body against aging elements (de Magalhães, Stevens & Thornton, 2017). Therefore, the company will be geared towards production of products that are not only effective but also easier to use and affordable.

nThe firm will also use natural ingredients, which are approved by renowned bio-physicist and plastic surgeon. Therefore, the company will utilize best ingredients and raw materials that guarantee optimal effectiveness. The organization will also manufacture various anti-aging products, which are beneficial to all age groups (Łopaciuk & Łoboda, 2013). Similarly, it will ensure that the skin is protected from exposure of harmful chemical ingredients that are found in other brands.

nProduct Line of Natural Anti-Aging Products

nThe skin care company will produce a wide range of brands. In particular, the products lines will include products dealing with Skin Type, Facial Concerns, and Eye Concerns. The Skin Type brands will be designed to meet the needs of persons with sensitive skin, oily skin, normal skin, dry skin and combination skin (Painter, 2015). Secondly, the Facial concerns products will be manufactured to deal with Blemishes & acne, anti-aging, colour correction, Hyperpigmentation & Dark Spots, Sun protection, pores, Wrinkles & Fine Lines. Finally, the product lines in the eye concerns category comprises of under eye wrinkles, dark sports under eyes, and bags under eyes (Łopaciuk & Łoboda, 2013).

nProposed Product

nThe company will concentrates on production of anti-aging products including the hand care, depilatories, body care, facial, and makeup remover brands. The anti-aging brands will not only focus on wrinkles but will deal with eye concerns, hyperpigmentation, rough skin tone, and dry skin (Ghumare, 2017).

nSignificance of this Opportunity

nPersonal health care and wellness products have demonstrated a rising trends in demand since the 1980s fitness campaign. The trend is a consequence of increasing cost of health care in all developed nations. In addition, the baby boomer generation is getting older which creates a desire for anti-aging products (Ghumare, 2017). The wellness products are aimed at reducing diseases and combating aging, remaining healthy, feeling great and preserving beauty. The Baby Boomers generation has demonstrated high quest for anti-aging services and products (Painter, 2015). For this reasons, the anti-aging products are intended to preserve the quality of life of the people.

nThe proportion of persons over 60 years in the developed countries is expected to increase owing to aging population. According to recent forecast and trends, between 2013 and 2019, the anti-aging market is anticipated record significant growth across the globe (Ghosh, 2015). In fact, it is estimated that the growth rate will reach approximately 8 percent annually in the same period. By 2019, the market would have valued over $192 billion compared to $122 billion in 2013. More significantly, the anti-aging market is expected to register a robust growth over the projection period (Business Wire, 2017).

nDemand of Natural Anti-Aging Products

nIn the United States and other parts of the world, studies have pointed out the rising demand of anti-aging products in the market. Precisely, customers particularly the aging groups are progressively searching form products and methods to sustain and enhance their appearance to appear younger (Ghumare, 2017). Apparently, persons over 65 years represented the quickest rising population group, comprising nearly 8.1 percent of the entire people in 2014 (Painter, 2015). By 2050, this group is anticipated to be over 16 percent. More importantly, the increase in the aging population has driven the growth of anti-aging products in the market.

nFurthermore, it has been noted that the need to preserve younger appearance is not limited to the elder generation. In this regard, younger women and men are willing to modify their lifestyles to maintain a young-looking skin. Therefore, the demand for anti-aging products across different age groups requires age-relevant interventions (Ghosh, 2015). Moreover, these products helps to eliminate wrinkles, enhance skin texture, reduce black spot and fine line lines as well as skin hydration and UV rays protection. In addition, they are used to promote growth of collagen. The demand of anti-aging products has been fuelled by the need to raise the oxidation levels of the skin and safeguard it from pollution. In so doing, they are meant to satisfy all age groups depending on their needs. Therefore, the demand of these products has increased from younger customer aged 26-38 years because they maintain their youthful skin prior to aging onset (Business Wire, 2017).

nFinally, trends over the past few decades have changed, as many people are unwilling to use cosmetic surgery and other delicate reconstructive procedures. In this regard, the demand has increased less intrusive alternatives (Ghosh, 2015). For this reasons, the demand for anti-aging products will continue to grow hence the need to take advantage of that business opportunity.

nReferences

nBusiness Wire. (2017). Rise in Demand for Anti-Aging Products to Create Opportunities for the Mass Beauty Care Market in the US Through 2020, Reports Technavio. Businesswire.com. Retrieved 12 September 2017, from http://www.businesswire.com/news/home/20160704005086/en/Rise-Demand-Anti-Aging-Products-Create-Opportunities-Mass

nde Magalhães, J. P., Stevens, M., & Thornton, D. (2017). The Business of Anti-Aging Science. Trends in Biotechnology.

nGhosh, D. (2015). Anti-Aging Fuels The Cosmeceuticals Boom. Nutraceuticals World. Retrieved 12 September 2017, from http://www.nutraceuticalsworld.com/issues/2009-09/view_features/anti-aging-fuels-the-cosmeceuticals-boom/1032

nGhumare, N. (2017). Anti-aging Market is estimated to be worth USD 191.7 Billion Globally by 2019: Transparency Market Research. GlobeNewswire News Room. Retrieved 12 September 2017, from https://globenewswire.com/news-release/2015/05/21/737992/10135534/en/Anti-aging-Market-is-estimated-to-be-worth-USD-191-7-Billion-Globally-by-2019-Transparency-Market-Research.html

nŁopaciuk, A., & Łoboda, M. (2013, June). Global beauty industry trends in the 21st century. In Management, Knowledge and Learning International Conference (pp. 19-21).

nPainter, K. (2015). Wrinkle creams: modest results, some overblown claims. USA TODAY. Retrieved 12 September 2017, from https://www.usatoday.com/story/news/nation/2015/04/05/wrinkle-creams-fda/70627978/