ESSAY QUESTIONS TO ANSWER What is polysemy? What is its importance in the work of advertising agencies? Does it have downfalls? Please give examples (preferably recent examples) to support your idea. Please use HARVARD WRITTING STYLE. NO PLAGIARISM USE ATLEAST 3 SOURCES The essay should include sources to add credibility to your argument, and must contain a bibliography and intext references of all the sources consulted. Also must have good credibility of research effort, content, argument effectiveness and writing style (e.g. clarity, accuracy, conciseness and appropriateness). The answers to the question should demonstrate : • Understanding of the subject and the topic. This could be done by defining the key terms of the question and proving an overview of the topic • Construction of an argument that is well structured and integrated with key theirs and concepts. Such an argument could be supported by the use of relevant examples and provide an analysis of the topic under consideration rather than just proving support or criticism of the case. • Clear and Coherent Structure. The structure should support the argument and clearly indicate the introduction, body and conclusion of the essay. The introduction should provide a clarification of key terms and outline of the argument. The main body should ‘discuss’ the question by the synthesis of theories, concepts, examples and cases where appropriate. The conclusion should summarize the key points of the argument • Insights and inferences from wider reading would enhance the quality of the essay. Inclusion of references to relevant journal articles and the academic texts would demonstrate the extent of knowledge and ability to develop critical analysis. It is necessary for them to draw upon theoretic and concepts in their analysis rather than being descriptive.