Imagining that you are an international business strategy advisor appointed by International company (eg Apple INC. Coca-Cola, Starbusks, Nike, H&M, etc.) to provide a business report for the company on one of its existing host country markets. Asked to analyse the internal and the external strategic environments, examine the participation strategy that the company used to enter the host country, review the company’s performance so far in the host country market, forecast further development potential in the host country market, and advise the Company on its future investment strategies in the global market. This assessment will address learning ： 1. analyse the reasons, challenges and impact of internationalisation of business, including cross-cultural management issues; 2. critically evaluate the strategic framework for analysing and developing international and global business strategies; 3. analyse the environment of an international business using appropriate analytical tools and techniques Module Key resources: Lasserre, P. (2018). Global Strategic Management. (7th ed.). Basingstoke: Palgrave Macmillan. Chapter 2, 6, 7, 8, 9 , 11 and 16 Student should use key concepts from core books and from lecture slides, additionally they can use website of the company for which they ae doing this assignment.