How does the concept of privity of contract apply to this situation?nno Even if there is no defect in the product, the company may be responsible for failure to warn users how the product should be used.nno Product liability torts require Rob to show that one or more of the design or manufacturing elements is defective.nno When companies sell defective products to consumers who are injured, liability will result without having to show that the manufacturer breached a contract with the customer.nno Anyone who is injured by a defective product may sue the manufacturer, merchants, and all others who handled the product.