Factors that influence Design of Android Mobile Phones

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nAndroid Smartphone is a mobile phone that is built generally with an operating system that has an advanced capability of computing and connectivity than the traditional feature phones. The initial model of Android smartphone did combine the personal digital assistant (PDA) but later music players, cameras, GPS navigations plus some other features which were added for the purpose of optimizing them as a multiple use devices. The current Android smartphone have a high resolution big touch screens and web browsers that has the capability of displaying a standard web pages with pages of mobile which are optimized (Zhu, Lin, Zhang and Lu 2014, p 12). The mobile broadband as well as the Wi-Fi also assists in the high speed data access in Android Smart phones. This kind of cell phone allows users to download and install an application of a third party from the application store. There are a lot of applications that is found within the android smart phone. These are associated with internet browsing, finance, games, reading news, listening to music, social media, navigation, email, health and fitness, weather forecast, calendar and taking notes (Tang 2013, p 2044). There are also lots of other things that an individual is able of installing in their android smartphones. In general, android smartphone is computed with an operating system that allows for installation applications.

nFactors that influence Design and Layout of android Mobile Phones in its Manufacturing

nWithin the recent years, android smartphone industry has recorded a tremendous growth. The market of Android smart phones is currently expanding all over the world. As from the mid 2000s, the number of users of android smartphone has increased by millions. With more features of new innovation and technology in the company, the market is still increasing at a very faster rate (Tang 2013, p 2044). Since within the current society every individual wants to use a technology which is advanced and maintain the pace with innovation, android smartphone industry has been initiating new features day by day in their design and layout for the purpose of meeting the needs of their customers as well as having a competitive edge over other mobile phone industries.

nAdditionally, the usage of mobile phones is growing at a very fast rate since they have a basic good in each household (Zhu, Lin, Zhang and Lu 2014, p 12). Parents are purchasing mobile phones for their young ones since they would wish to communicate during the time of emergencies. The competitions that exist among the different mobile manufactures have also increased over the years which have made the products to become very much affordable.

nIt is reported that android smartphone industry is competing with other smart phone industries in designing phones which are at a high technology for the purpose of attracting customers to purchase their products. Additionally, the market has become somehow competitive since many other firms are also producing such kind of products (Tang 2013, p 2047). However, android company produces smartphones which has diverse physical features and numerous prices that give the buyer to choose from the different prices that they can afford. Android Smartphone Company has witness high rate of competition as the main market players usually lower the cost of their products so as to attract many customers (Zhu, Lin, Zhang and Lu 2014, p 12). The same case has been witness by android smartphone. The most factors that determine the design of the android smart phones is the cell phone cost, improvement of the advanced technology like camera phones, numerous applications within one phone for instance, text messaging, internet, good landline services, E-mail, Skype among others.

nA good number of the potential customers are users of android mobile phone. In addition, the ability of the mobile designer to gain profit and grow within the industry depends on its capacity of attracting new customers. By enhancing and promoting android mobile phones and their services, the company has a higher chance of getting numerous potential customers since having a high tech alone might not help the company in achieving much (Tang 2013, p 2044). On the contrary to that, android smartphone manufacturing industry requires value-added services for their phone securities. Studies indicate that two main factors exist that determine the cell phone business effectiveness.

nThe first one is the innovation style that makes the new design in the physical appearance of android smartphone. Additionally, the developments of the new add-on applications usually entice the potential customers to frequently purchase them. Production of phones that are easily affordable to most of the population attracts a good number of buyers to buy more cell phones (Tang 2013, p 2048). Hence android has initiated proper competition between firms making them reduce the costs of the service and products they offer. Within the United States, over 50 mobile phone companies are found within the market. The six leading firms that operate the mobile phone market in the country however are T-Mobile wireless, Nextel wireless, sprint wireless, AT&T, Cingular wireless, and Verizon wireless. Verizon is the largest firm in the United States since it has more than 38 million customers (Zhu, Lin, Zhang and Lu 2014, p 14). With numerous applications of data and accessible features in the android smartphone, the commodity has become both necessity and luxury. The users of the android smartphone apply their gadgets for various functions that comprises of cameras, calendars, internet services and music players (Zhou and Xuan 2014, 209). It is also important to note that a high dependency on the usage of mobile phone might produce numerous risks to the user. Such risk includes paying a higher cost for the services of the mobile phone. Due to the higher rate of competition that Android is facing from other mobile manufactures such as Nokia, customers have always complained of the production of low quality devices (Zhu, Lin, Zhang and Lu 2014, p 15). This could be true since when a manufacturer minimizes the cost of their services, they are likely to get lower shares and lower profit.

nSome of the new technology and innovations on android mobile phones comprise of Unlicensed Mobile Access (UMA), cell phone tour guide, Near Field Communication, and VOIP on cell phones. Customers are capable of utilizing their Wi-Fi routers at a higher speed in reducing the problems associated with poor reception within their dwellings through a mobile access which is unlicensed (Singh, Singh and Singh 2014, p 443). The new technology allows the android smart phone carriers to build themselves without having to use huge sums of resources for developing new infrastructure. Innovation is quite beneficial to a number of users who apply the handsets in downloading wireless data at a higher speed while travelling. Additionally, cell phone tour guides features of android smart phone helps individuals in knowing the places they are wishing to see (Singh, Singh and Singh 2014, p 441). The technology in this phone model appears more exciting when compared to the actual tours and books. Users of these phones also believe that such kind of technology helps in saving much money and time. In fact, the Near Field Communication innovation enables cell phones to connect to other devices such as computers to transfer data.

nThe NFC technology, another feature in android smartphone is quite beneficial to users since it might be used as an electronic IDs as well as a debit card. In some other countries like South Korea and Japan, the customers can use machine which is NFC-enabled in purchasing items like soda and lunch (Singh, Singh and Singh 2014, p 443). Scholars have also argued that there is great need of the android phone manufacturers to apply the technology with credit card infrastructure like VISA Card so as to provide more support for the new technology (Zhu, Lin, Zhang and Lu 2014, p 12). The use of VOIP in android mobile phones reduces mobile phone bills for the international users since it helped the users in applying VOIP to route their international calls over the cell phones. This kind of applications, as reported, assists many international students, immigrants as well as travellers. The invention of android smartphones by google has greatly developed the mobile phone industry since it helps the users in downloading the latest applications and use services like Facebook and Twitter (Singh, Singh and Singh 2014, p 443). Moreover, it has make it become so easy for one to access his or her bank account, purchase items, and play games. It has also assisted the users to customize and browse websites on their computers and use those websites on their android smartphones.

nThe Android applications are quite beneficial to the users since it automatically backs up phone contacts. In the event that a user of an Android mobile phone loses his or her phone, all the contacts are still saved in the Google Account and there is no need of backing them up anywhere else (Singh, Singh and Singh 2014, p 442). Additionally, with the application of Google Play store, Android phone users can download numerous applications and games. All Android phones in the market have QWERTY keyboard and touchscreens.

nWithin the mobile phone industry, products and services are very much consistent. In the view of this, all the products obtained from different mobile manufacturers are almost the same. Customers wish to purchase mobile phones at a lower price unless the products look attractive. The main features that most customers consider in buying android smartphone are the capacity it has of taking images (Singh, Singh and Singh 2014, p 443). Consequent to that, other mobile phone devices which have the applications of Camera have captured a greater proportion of the market. In addition to that, most android users are interested in having a camera application that has a capacity of higher resolution, the capability of it to use storage media and other current features that exist in the modern digital camera (Zhu, Lin, Zhang and Lu 2014, p 11). It is therefore true that Android smart phones are designed with a higher resolutions camera and camcorder for the purpose of attracting a large number of customers. Within the current contemporary business, phones which have cameras increase the convenience of the customers to access the imaging device all the time. They can therefore send and display images in a wireless manner (Singh, Singh and Singh 2014, p 443). Addition to that, the application of 3G Internet in the Android smart phones have increased the adoption of this kind of camera phone design since they help individual users in doing digital imaging. The internet from the 3 G assists in the cost efficient transmission of the images of high resolution (Zhu, Lin, Zhang and Lu 2014, p 16). The application of 3G internet in the android cell phones have increased within the recent years based on the fact that it has the ability of transmitting more than 380 Kbps and enhancement on the image to 3300000 pixels

nAndroid mobile phone manufactures produce products that can assist the users in downloading applications in their phones. A good number of the applications poses a great capacity hence a good phone need a bigger memory, high-speed access of data and faster capacities of network (Ono and Ogawa 2014, 3). Additionally, customers require mobile phones that can be applied in streaming of video hence the android smartphone manufacturers have always tried incorporating such designs within their new wireless gadgets.

nOperational Performance Objectives

nA good number of factors usually influence the decision making that is related to the process of designing and layout of android smart phone within the company’s operational performance objectives. Literature has defined performance objectives as the goals that are associated with the business operations. They assist the business in assessing specific areas of the transformation process and come up with proper adjustments (Ono and Ogawa 2014, 3). Performance objectives in this case can include quality, speed, dependability, flexibility and customization. Consistent monitoring and control enables the company to meet its performance objectives. With regards to quality, the management of the firm comes up with the performance objectives based on the quality of the design and the finances that have been used in the products. The quality of Android smartphone production is monitored at the various stages involved in the production. This includes ensuring that the quality inputs are supplied, output quality and quality processes (Ono and Ogawa 2014, 3). In the event that any customer has a belief that the product provided is of poor quality, he or she will not be willing to buy it. Android phone manufacturers are putting much effort to accomplish consistent and excellent quality products and prices which are quite affordable and at the same time they do their best for the purpose of meeting the needs of their various customers (Ono and Ogawa 2014, 3). In the struggle to accomplish this goal, android smart phone manufacturers have enhanced their productivity by continuously monitoring that changes found in different processes in the right manner.

nA continuous enhancement can be performed through a number of strategies like the close loop methodology that involve crucial parameters selection. In addition to that, there exist critical parameters monitoring, system assessments of the measurements and improvement of the capacity of the process (Ono and Ogawa 2014, 3). Quality assurance also ensures that the reaction plan in well placed. The main aim of such improvement program performance is to ensure the reduction within the variation found around the target.

nWithin the manufacturing process, the system of automatic interlock monitors and controls all the products as well as processes. In the production of Android smart phones, there exist three main stages comprising of parameter equipment, recipe process and output process. The interlock within recipe process monitors all the incoming materials (Chandra and Kamrani, 2004, p 34). The manufacturers of the device also use statistical process control within the process of production for the purpose of monitoring the trends in production in a random way. The android firms also use the reaction to the out of control, detection of process of changes and critical detection of yields of quality as well as the detection of the change in processes.

nAndroid smart phone manufactures also take into consideration the speed of production within their performance objective. The quality of the product does not matter much in the event that the product is not delivered to the customer at the appropriate time. The firm therefore sets the objectives for the purpose of minimizing the time used for acquiring the order from the customer, manufacturer the product and delivers it to the client (Chandra and Kamrani, 2004, p 34). Android smartphone need to increase its speed of production of new products since each time it comes up with a new phone, another rival phone company begin developing their own products that will compete favorably with that one of Android. The organization is planning to come up with smart phones that can offer a global competition (Chandra and Kamrani, 2004, p 34). The same is experienced in other smartphone producing companies. Literature has reported that firms that have the capability of producing their products at a faster rate have the capability of competing with other players found within the industry, one also need to produce product of high quality within a shorter period of time.

nAdditionally, production of new current models has made the android smartphone producing company to innovate new models within a very short period of time so as to increase income. New models usually attract many customers hence they experience faster sales than the older models (Yan and Shi 2013, p 65). In addition, Android smartphone manufacturers are doing their best to produce products that meet the need of the current and future generation.

nBased on the fact that technology is advancing at a very faster rate, everything is following suit at a faster rate. This has also made android smartphone company to vary the features of their cell phones as the changes in technology are being experienced. The manufacturer of this device produces cell phone at a very faster rate due to the fact that the need of the people evolves very fast (Yan and Shi 2013, p 68). Tastes and preferences of the people usually changes very fast in favor of new model of smartphone in the market hence making the android smartphone company to produce new brands at a very faster rate.

nDependability is another important performance in the operation of android smartphone company. In this way, the company has always ensured that the operation activities have constancy, dependable and reliable (Yan and Shi 2013, p 65). These factors are very important if the company wants to protect the loyalty of its customer and retain the current customers. Android smartphone production have been somehow consistent and with a reliable standard.

nThe performance strategy of the company in this case has focus on customer’s complaints minimization. As the business continuous to grow, more work affects the quality of product produced. It is therefore very crucial to be aware of the need of maintaining a good customer relationship (Yan and Shi 2013, p 69). The company has always design new methods of communicating with their customers. The company has always tried to keep the customers satisfied and involved in their decision making process. Production of the innovative services and products requires individual interaction with the customers. The interaction therefore needs to be planned for the purpose of allowing the company to listen and keenly watch as the clients expresses their personal feelings concerning the experience they have with the products (Yan and Shi 2013, p 65).

nThe company’s operational performance objectives require production of products which are quite flexible for the purpose of easily adapting to the continuous changes experienced within the external environment. For example, in the event that the demand of the Android smart phone increases, the company usually responds to satisfy the demands as fast as possible (Zhou and Xuan 2014, 209). With this regard, the performance objectives cover plans of producing different kind of mobile phones. Other plans in addition to this might include frequent maintenance of the equipment so as to ensure that the business products meet the demand of the customers in a timely manner.

nThe fifth performance objective of android smartphone manufacturing company is customization of its operations. Customization in this case refers to the capacity of operation of the business to satisfy the needs of the customers (Zhou and Xuan 2014, 203). The manufacturers of this model usually listen to the preferences of the customers and offer a kind of brand that meets their request. The current technology advancement has enabled the manufacturers of android smartphones to produce a kind of features that enable them to adapt to the market desire. Customization in this case enables the company to adapt to the new demands found in the market and come up with a different among the players within the market (Zhou and Xuan 2014, 209). Through customization, the company aim at increasing the number of customers and help the company raise its profit margins. Customization is usually developed by allowing the customers to choose their own required products.

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nReferences

nChandra, C. and Kamrani, A., 2004. Mass customization. New York: Kluwer Academic/Plenum Publishers.

nOno, K. and Ogawa, H 2014, Personal Robot Using Android Smartphone. Procedia Technology, 18, pp.3

nSingh, G., Singh, G. and Singh, N 2014, Harassment Monitoring System Using Android Smartphone. International Journal of Information and Education Technology, 4(5), pp.441-443.

nTang, Y 2013, The Design and Realization of Lift Balance Coefficient Calculation Software Based on Android Smartphone. AMM, 336-338, pp.2044-2047.

nYan, M. and Shi, H 2013, Smart Living Using Bluetooth-Based Android Smartphone. International Journal of Wireless & Mobile Networks, 5(1), pp.65-72.

nZhou, C. and Xuan, Z 2014, Smartphone Remote Control System for Standby Generator Set Based on Android. AMR, 1039, pp.203-209.

nZhu, H., Lin, X., Zhang, Y. and Lu, R 2014, Duth: a user-friendly dual-factor authentication for Android smartphone devices. Security Comm. Networks, 8(7), pp.1213-1222.