First, why and how is academic research and writing valuable for someone who is studying to be a business major? What kinds of knowledge and information is important for work in that area? How does the work build upon prior research and knowledge? How does the work contribute to future knowledge? Second, state a particular problem in that field as an example, and discuss how academic research and writing can be brought to address that particular problem. For instance, in the medical professions, you might talk about a particular illness. In sociology, you might talk about bias against women in the technology industry. In city planning, you might talk about the problem of homelessness. Thinking about the characteristics of academic writing, how can it contribute to a solution of the particular problem you identify? Need this entry in 2 hours tops.